Theobroma × Entwine Technology

Brand Context

Established in 2004, Theobroma has grown into a premium bakery and café brand with 200+ outlets across 30+ cities. The brand’s reputation is built on absolute consistency, where every product must look, taste, and feel identical across outlets and batches.

At this scale, manual precision becomes a risk.

Problem

As operations expanded, maintaining consistency through manual grilling processes posed challenges:

• Variations in grilling outcomes across batches

• High dependence on constant staff attention

• Difficulty maintaining precise temperature and timing

• Messier work surfaces and faster equipment wear due to manual handling

For a brand rooted in trust and uniformity, even small deviations could impact customer perception.

Solution

Entwine Technology introduced its Smart Retrofittable Griller, designed to automate grilling with precision, repeatability, and SOP-based control.

By automating temperature regulation, cooking sequence, and timing:

• Grilling quality became predictable and repeatable

• Staff were freed from continuous monitoring

• Kitchen operations became calmer and more structured

Implementation

• Smart Retrofittable Griller installed onto existing equipment

• Menu items configured with precise SOP-driven temperature and timing

• Plug-and-play setup ensured no infrastructure changes

• Cloud-connected insights provided visibility into performance and cycles

• Automation enhanced operations without altering existing workflows

Impact

• Highly consistent taste, texture, and presentation

• Reduced manual intervention and error dependency, and the automation improved the customer service

• Improved multitasking as grilling ran automatically

• Cleaner grilling stations and easier maintenance

• Better operational predictability during peak hours

Conclusion

With Entwine’s Smart Retrofittable Griller, Theobroma reinforced its promise of premium consistency at scale.

Automation reduced complexity, improved cleanliness, and supported teams in delivering the same quality batch after batch, outlet after outlet.